Saturday, 8 August 2015

A fork in the road

Watch out, there is a fork in the road – it'll burst your tyres.


After a bit of reading and thinking; I realised that my current question (or statement) is lacking on argument—of which I like arguing, so that's important!
So I have noticed that I may need to alter my approach to support my need to argue and the possibility for a greater essay.

As it stands, I am working with "Be-Bop Jazz Records of the 1950’s lead the way in modernity for typography and design structure through it’s expressionism and freedom—is the inspiration it supplied now prevalent in contemporary design and music? Or did it just create the cliché for the designs of cool jazz?" though I would rather like to include a few more ideas, theories and concepts.
 I would very much like to include the idea of intermedial design in the record sleeves, and rather than relate how Jazz records influenced modern design, instead focus on how the link between the design and the music was a modern concept that has since become very popular.

I would also like to include the concept of whether music can be completely autonomous, the theory of parergons and explore whether a record sleeve is just a frame and carrier for music or whether it is both between advertising and an aesthetic experience.



With this in mind I consider changing my principle question.
Be-Bop Jazz Records of the 1950's lead the way in modernity for design and typography with their high levels of expression and musical freedom, all reinforced with strong intermedial design. Is the innovation that these records held evident in contemporary design or did it just create a 'cool jazz' cliché?

This could very likely change, though I would very much like to steer towards the theorists and ideas that I've read about; and including the concept of intermediality is a step towards that.

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