This post will just be looking at some of the designers that were operating at the time, analysing their work to see where it fits into the grand scheme of the 50's.
Firstly, we have Gene Rederico:
From the research I have done, I've found that Gene Rederico is quite possibly one of the best designers I've ever come across, and I'm mildly saddened by the fact I hadn't known of him earlier.
His playful natured, modernist approach to his design makes him (in my eyes) and fantastic designer. I feel that the modernity and creativity of his work creates a real epitome to the state of design, economy and freedom in post-war america.
He would make an excellent subject for a case study into the design of 1950's america, especially if I were to focus on the modernism of it all.
Secondly, the slightly less documented, though highly prominent Willam Golden:
Though this man made quite an effect on the design industry, leading the way with branding systems and simple logos for television stations. His design outfit and branding guidlines for CBS created a whole revolution of structured, employee level brand guiding.
He was highly influential, and would likely intertwine with the designers I have researched for their standing on modernism and the designers that were working on the early be-bop record sleeves.
He was highly influential, and would likely intertwine with the designers I have researched for their standing on modernism and the designers that were working on the early be-bop record sleeves.
Otto Storch, and his fantastic typography
Along the other designers I have noted here, Otto Storch was never a huge name in design when compared to the likes of Paul Rand & Herbert Bayer – but his design, or more importantly his look at typography really showed not only the world of design he was opperating in. It also shows the rise of consumerism and the post-war economy in America.
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